Guangzhou Shuntai Advertising independently develops the world's leading multimedia information publishing system and is committed to providing integrated solutions. The Junlan Club Information Publishing System is one of our outstanding success stories.
First, the important role of the construction of multimedia interactive information release system
Junlan Club is located in Block D-3, Xincheng District, Beijiao Town, Shunde District, Foshan City, Guangdong Province. The base is 20 meters wide and Junling Road, south to Junlan Square and Sports Park, and north to Tanjiang Waterway. It is located in Junlan Golf Course. Architectural features: The height of the building of Junlan Club is three floors, the main building height is 20.70m, the height of the sightseeing tower is 47.10m, and the building shape is in the form of a circular gradient. The main functions of Junlan Club are: reception lobby, office and logistics, banquet hall, western restaurant, changing room and bathroom. The architectural characteristics and use functions of Junlan Club determine that the club should effectively use and improve the role of Android advertising machines, splicing screens, LCD TVs and interactive touch devices as multimedia media, and build a multimedia information publishing system to enhance the multimedia of the group and clubs. The use of resources, optimization and saving of the advertising costs of the group and clubs are of great significance.
Second, the design principle of multimedia information release system
The Junlan Club originally designed a traditional information distribution system. The working principle is to realize long-distance information distribution through extension and network integrated machine. The advantage is that the structure is simple, the disadvantage is that the function is single and the interaction effect is poor. The multimedia information release system of Junlan Club proposes to redesign and adopt the market-leading equipment interactive machine. After the completion, it will provide rich and wonderful interactive experience for the people who come to the clubhouse. The original information distribution system designed by Junlan Club is also recommended to be retained. The multimedia information publishing system is managed by the Android advertising machine to achieve multi-level and all-in-one information interaction.
Therefore, it is necessary to adopt a set of mainstream, mature and stable multimedia information publishing system software, and a number of Android advertising machines of various sizes to unify the advertising machine, splicing screen, player and interactive machine through the network. The Junlan Club provides one dedicated server and one management computer;
The interactive editing software and supporting hardware devices need to meet the following main functions:
Versatility: The multimedia information publishing system will be able to realize the smooth playback of multimedia information and traditional and interactive programs of audio, data, video, PPT, FLASH, pictures and other common formats and forms.
Compatibility: The system can be combined with external systems through data docking, and playback files are also compatible.
Management: The multimedia information publishing system itself has powerful management software modules, which can realize remote management and control functions, and adopt schedule management.
Practicality: Excellent system performance and price ratio, easy remote maintenance, convenient operation and use, greatly reducing operating costs and post-use costs.
Third, the purpose of the multimedia information release system:
Install a multimedia information publishing system in the Junlan Club, and control the different network terminals through the management center editing control, so as to realize the distribution of different information through the network integrated machine, Android advertising machine, splicing screen and touch screen. Show and interact. It can play service guides, conference information, management information, training materials, news advertisements, merchant paid advertisements, etc., and can also play some warm tips, and even play some network information, etc., and the information resources are rich; the following can be brought to the clubhouse the benefits of:
1. Unified image publicity and brand-enhanced platform: The group's news, marketing activities, brand culture, and group honors will be displayed in front of consumers through the online multimedia information publishing system by means of video, text, and pictures. Absorb the brand culture, understand the brand trends of the United States, pay attention to the development of the brand of the United States, and let the brand of the United States penetrate the hearts of consumers.
2, play product advertising, promote the main business: rich and diverse information content than the simple advertising interface can attract the attention of consumer decision-makers, improve the ad arrival rate. A variety of ad layouts and interactive ad formats are available to meet the needs of different promotional content.
3. Saving publicity expenses and optimizing resource allocation: In order to promote products and improve the image of the clubhouse, the club needs to invest a lot of energy in making posters, roll-ups, color pages and other publicity materials, which have high production cost, long cycle and high waste rate. The multimedia information distribution system can achieve the phenomenon of one-time distribution and reuse, low production and distribution cost, short cycle, and no waste.
4. Remote centralized management, saving manpower and material resources: The multimedia information release system can be linked with the monitoring system to monitor the operation of all equipment from time to time, change the difficult situation that is currently supervised by personnel, and the multimedia information release system changes the mailing publicity materials and paper propaganda. In a way, remotely downloading advertising content and information content through the network greatly saves manpower and material resources consumed by labor, and the management center knows all aspects of terminal operation information well, and greatly improves system maintenance speed.
Content review to ensure safe play: When playing video and information, video copyright, reactionary themes, pornography, etc. are all problems that we are worried about and are likely to face at any time. How to ensure the security of playback often becomes a stumbling block to publicity. The interactive information release system uses a variety of security mechanisms such as dedicated protocol data transmission and content review to ensure the security of playback.
5, low-cost investment: "zero" cost operation, strong propaganda effect, multimedia information release system will bring a new management, management and propaganda mode for our Junlan Club.
Fourth, Junlan Club Information Release Design
1. A medium-sized advertising machine is installed in each elevator hall of the clubhouse for the promotion of video broadcasts, the promotion of club services, the advertisements for business advertisements inside and outside the clubhouse, etc., to provide advertising services for tenants, and to enhance the visibility and technology of the clubhouse.
2. Large-size integrated machine and interactive screen are installed at the entrance of each hall of the clubhouse. It is mainly used to play video screens and pictures of various service facilities of the clubhouse. It also introduces the service content and featured items of the hotel with subtitles, so that each enters the lobby. Customers have a preliminary understanding of the clubhouse and service projects and enhance the brand image of the clubhouse.
3. Install a large-sized interactive terminal near the front desk of the clubhouse. The location is at the front desk and the guest's rest area. The customer stays for a long time. Therefore, the interactive screen mainly displays the detailed introduction of each service project, supplemented by detailed explanations and pictures. The multi-line font mode displays the discount information of each service, and the customer can self-check it to attract customers' patronage.
4. The elevator car is a relatively boring place. Setting the release information here is a more effective way of propaganda. Therefore, a 19-inch network integrated machine is installed in each elevator car, and the service information of the clubhouse, the product information of the company, and the promotion of the club are continuously circulated. Information, etc., to enable customers to deepen their impressions and attract customers to spend.
5. 32-inch advertising machines are installed at the entrances of conference rooms, multi-purpose halls and banquet halls of various sizes, which are mainly used to guide the participants of the clubs and departments to enter the conference and dine, so that the guests can truly enjoy the humanization and three-dimensional high-end of the hotel. Service to enhance the hotel brand image.
6, leisure entertainment, fitness hall and other service desks installed 32-inch advertising machine, through the broadcast of various service video, text form, allowing customers to more directly see the types of service items, consumer directory list, various preferential items, discounts, etc. .
7. A 32-inch advertising machine is installed at the entrance of Chinese and Western restaurants to guide guests to enter the restaurant, to promote various food services, new dishes, signature dishes and discounts to attract customers, and to welcome them in large festive banquets. Card function and query function
Five, the design of the program
In response to the needs of the Junlan Club multimedia information release system construction project, refer to the well-known manufacturers of the interactive information release system on the market (such as the South Wing multimedia information release system with good evaluation in the industry), and design the following multimedia interactive information release system solutions for the leadership. reference.
Based on the internal network, the intelligent digital interactive information publishing system establishes a three-tier architecture system of editing production module, network management publishing module and playback control module.
Through network publishing, free split screen, media processing, open terminal, touch interaction, external core connection 6 core technologies and multi-user management, hierarchical / group / partition management, terminal monitoring, broadcast group bursting, emergency insert, log management, etc. 6 The core function is to realize various notices, events, conferences, TV broadcast information, streaming media, service introductions, etc. issued by Junlan Club. It is also possible to store some entertainment programs in combination with public welfare and commercial advertisements, and play them in a pre-arranged order. At the same time, the display system serving the office area plays information about the conference system and the use of the conference room. 4 big application values. Not only can the image of Junlan Club be fully promoted, it is easy to manage, and it can also greatly improve the efficiency of employees and reduce business costs. Ultimately, it will effectively enhance the image, social and economic benefits of the Junlan Club.
With this system, managers can transfer the generated promotional information to the display terminals distributed anywhere (Android advertising machine, display, all-in-one, interactive screen, DID splicing) in the information center, and can control any time at any time. The content and playback form played by the terminal.
Support terminal group function, the administrator can conveniently realize the function of “playing the same screen on multiple screens”;
Support remote inspection function, the system administrator can monitor the working status of the terminal in real time;
Full support for the information release operation of WYSIWYG mode, the operator's information release difficulty is greatly reduced;
The system not only supports LAN, but also supports WAN, which facilitates the expansion of the Junlan Club system;