In recent years, the popularity of smartphones and tablets has grown “explosively”, and the popularity of intelligent applications has made people increasingly favor the way of querying the advertising machine. Just click on the finger to get the information you want. . The rapid development of the digital signage industry has also promoted the development of the entire shopping industry towards interactive and digital. Modern shopping malls have transformed from a traditional business-single shopping function to a diverse business model including shopping, leisure, dining, and entertainment. With the increasing competition in the industry and the increasing demand for consumer experience, shopping malls are constantly improving the shopping environment, optimizing the layout of space and improving the quality of service. At the same time, more and more shopping centers are beginning to introduce shopping mall shopping guide systems to achieve intelligent Information inquiry and precise marketing communication services, dedicated to creating an experiential new shopping center.
At present, high-end shopping malls in Hong Kong, Beijing, Guangzhou, Shenyang and other cities have taken the lead in applying the shopping mall shopping guide system, through the intelligent interactive touch devices in the shopping mall, for customers to self-check and search the brand storefront and location distribution of different floors of the entire mall, and to enrich The multimedia format is for customers to push new products, theme activities and preferential information. At the same time, the networked management system platform can easily update the merchant brand changed by the mall, saving a lot of manpower and financial resources. In addition to the above functions of application and playback, the WOT shopping guide system also implements the route navigation function based on the simple merchant shopping guide inquiry system, that is, when you click on the shopping mall, you want to go to the shopping center. With the location of the store, the device will automatically guide you to the best route from the current location to the destination location, and truly play the role of intelligent “navigation”. Especially for customers who are new to the market and unfamiliar with the distribution of shopping malls, they will greatly enhance the comfort and pleasure of their shopping process.
The intelligent shopping mall shopping guide system can effectively help customers to easily understand the distribution of stores in the entire mall. The efficient and convenient shopping guide service will greatly enhance the customers' desire to purchase. While providing a good shopping experience service, deep understanding of customer needs is a vital part of the marketing process for merchants. The WOT shopping mall shopping guide system can record the customer's operation on the interactive touch screen of the shopping mall, and can feedback to the merchant in the form of data report in the background of the system. By analyzing the customer's click report, it is convenient for them to accurately understand the customer's interest points and consumption habits, so as to adjust the marketing in time. Strategy and assessment of the effectiveness of the activity. In addition, an interactive touch device that integrates QR code scanning and printer functions can place featured product or coupon information on the homepage referral interface to provide customers with relevant QR code scanning and coupon printing services. The brand awareness of the business and the participation rate of the event gain greater business value.